Privacy terms

UPGR8 OÜ is determined to protect the privacy of its customers and users. Accordingly, we have prepared this Privacy Policy addressing the collection, use, disclosure, sharing and storage of our clients’ data. Our activities on the Internet are consistent with all the relevant activities and applicable European Union legislation and the laws of the Republic of Estonia. Please take a moment to examine our privacy policy.

Collection and use of personal data

Personal data are data collected by UPGR8 OÜ under a contract concluded with an individual or in order to contact the individual.
The personal data of loyal customers may be collected in the following ways:

  • when you enter your contact data (incl. your name, personal identification code, postal address, telephone number, e-mail address, preferred method of contact) on our website or elsewhere (for example, in a store);
  • through the customer’s account information or cookies when using the website;
  • when you make a purchase or place an order in our store or e-shop and personal contact information or information about your purchasing preferences are stored (UPGR8 OÜ may ask you to voluntarily provide personal data and information in certain areas of the website. Such data may include your name, address, postal code, e-mail address, phone number and other data)
  • when you submit a hire purchase application.

The collection of other data

We also collect impersonal data, i.e. data that cannot be linked to any one person (gender, age, language preference, location). We may also collect aggregated data about customer activity in our stores and on our website. This data is consolidated and used for providing useful information to our customers, and also for determining which parts of the website, products and services are the most attractive. Aggregated data are considered impersonal in this privacy policy.

Use of personal data collected

We can use the collected personal data to inform customers of product news, campaigns and future events of UPGR8 OÜ. Customers who do not want to receive newsletters or notifications of products that may interest them can remove themselves from the mailing list at any time. We use the collected personal data to deliver the goods and fulfil our obligations to the customer.
To ensure better services for customers, UPGR8 OÜ has the right to share information about particular users with third parties that provide services to UPGR8 OÜ and are required by contract to ensure the confidentiality of any shared data. Third parties can, for example, be our partners who are responsible for transporting items sold in our online store or providing hire-purchase services.

UPGR8 OÜ is the controller for the purposes of processing of personal data, and UPGR8 OÜ forwards the personal data needed to execute payments to a processor, for example, to Maksekeskus AS, Telia Eesti AS, Inbank AS or Swedbank AS.

Alteration of personal data collected

Personal data collected to identify and contact the customers can be viewed, changed and renewed under “Minu info” (my information) on our website.

Protection of personal data

UPGR8 OÜ takes all precautions (incl. administrative, technical, and physical measures) to protect customers’ personal data. Only authorised persons have access to personal data for making alterations and processing the same.


The personal data received from your visits to UPGR8 OÜ e-shop and making purchases is considered as confidential information. The use of an encrypted bank data link guarantees the safety of the personal data and bank details of the person making a purchase.

Terms and conditions of privacy policy and amendments thereto
Upon using our website or filling out an application to become a loyal customer, you confirm that you have read these terms and conditions and agree to them. We retain the right to make any necessary changes to the general terms and conditions of the Privacy Policy and will inform all loyal customers of doing so.
If you have any questions or concerns about this Privacy Policy or data processing, please contact us at

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