Are you planning to buy a smartwatch but feel overwhelmed by the variety of Apple Watch series, sizes, and features? That is completely understandable. The selection has grown significantly over the years, making the decision feel complicated. Choosing the right watch isn’t just about grabbing the newest model on the shelf; it is about finding the features that fit your daily life and your budget.
In this guide, we will walk through the most popular Apple Watch models, compare their capabilities, and help you find the device that offers the best value for your money. You will often find that a top-tier model from a few years ago offers more value as a refurbished device than the very newest, most expensive release.
Apple Watch Ultra Series: Extreme Durability
If you need maximum durability, the largest screen available, and a battery that lasts longer than a day, the Ultra series is the only way to go. While designed for hikers, divers, and endurance athletes, these watches are also perfect for anyone who simply wants the most capable and rugged device on their wrist.
The Ultra and Ultra 2 models stand out with their titanium cases, flat sapphire crystal, and the programmable Action button—a feature exclusive to this line. Their screens reach a brightness of 3000 nits, making them readable even in the harshest sunlight. However, the biggest advantage over the standard Watch is battery life. With normal use, you can expect up to 36 hours, and even longer in low power mode, which is a game-changer for long workouts or hikes.
The Main Lineup: Series 7, 8, 9, 10, and 11
For the majority of users, the “main” Apple Watch series is the best choice. These models strike an excellent balance between design, health features, and price. Starting with the Series 7, these watches feature a larger screen area and fast charging support—a convenient feature that allows you to top up the battery quickly while you take your morning shower.
If you are considering a refurbished device, the Series 8 and Series 9 are often the smartest buys in terms of price and performance. These models include vital health sensors for blood oxygen monitoring and ECGs, which the more affordable SE model lacks. They also feature an “Always-On” display, so you don’t have to raise your wrist just to check the time. The Series 9 introduced a new chip and the “Double Tap” gesture, allowing you to control the watch simply by tapping your fingers together. However, if you want the absolute newest design, thinnest profile, and brightest screen, look toward the Series 10 and 11.
If you want to know exactly how long these batteries last in real-world conditions, read our thorough overview of Apple Watch battery life.
Apple Watch SE: The Value Choice
The Apple Watch SE series is designed for those who want the Apple ecosystem experience at a more accessible price point and are willing to forgo a few premium features. The SE models cover all the essentials: activity rings, fall detection, sleep tracking, and smart notifications.
The main trade-off compared to the pricier models is the lack of an “Always-On” display, meaning the screen is black when you aren’t looking at it. It also skips some advanced health sensors like the ECG and blood oxygen monitor. If those specific functions aren’t critical for you, the SE is an excellent choice for a first smartwatch, a student, or any budget-conscious user.
Older Models: An Affordable Entry Point
Don’t overlook older models like the Series 4, 5, or 6. These watches remain highly capable smart assistants that handle most modern apps and activity tracking with ease. In our selection of refurbished devices, they are very affordable, often falling below the 200-euro mark. This is an ideal way to test whether a smartwatch fits your lifestyle without a major financial commitment. The Series 6 even offers blood oxygen measurement, making it functionally very similar to newer models.
How to Choose the Right Model for Your Lifestyle
When making your decision, focus on how you will actually use the watch. For serious athletes, the Apple Watch Ultra is the best bet; its rugged body, precise GPS, and long battery life are essential for long distances. You can find more advice in our article dedicated to finding the best Apple Watch for sports. If your focus is health and heart monitoring, we recommend at least a Series 7 or 8, as the ECG and blood oxygen sensors provide a much deeper health overview than simpler models.
For a daily smart assistant to check notifications and close activity rings, the Apple Watch SE or an older Series 5/6 is perfectly sufficient. You should also consider connectivity. If you want to make calls and use data without your phone nearby, choose a model with Cellular capability. You can read more about the differences between GPS and Cellular models. Don’t forget that to get the most out of the watch, you need an iPhone, so ensure your phone supports the software version of the watch you choose.
Why Choose a Refurbished Watch from UPGREAT?
Buying a brand-new Apple Watch can be expensive, but a refurbished device is a smart, eco-friendly alternative. Watches sold at UPGREAT aren’t just “used”—they are thoroughly inspected and cleaned by certified technicians. Choosing refurbished means getting a top-tier device at a fraction of the cost, all while enjoying peace of mind thanks to our warranty.
Our refurbished devices come with a 2-year warranty, keeping you covered for years to come. Every device undergoes strict quality control where the screen, battery, buttons, and sensors are tested to ensure flawless operation. Plus, you save money and contribute to environmental conservation by reducing electronic waste and giving a high-quality device a second life.
Don’t Forget Accessories
The Apple Watch is arguably the only device you can restyle every day to match your mood or occasion. The right strap can make workouts more comfortable with breathable materials or turn the watch into a formal accessory with metal accents. It is also worth investing in a proper charger or charging station so your watch is always ready when you are.
Check out our versatile selection of watch straps and chargers to personalize your new smartwatch:
Choosing the right Apple Watch depends on your budget and your specific needs. In UPGREAT’s wide selection, you will definitely find the right match, whether it is the top-of-the-line Ultra or the affordable SE—all with a secure warranty and peace of mind.
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